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Entries Tagged ‘Viral Video’

The Making Of Heineken’s Amazing Soccer Swindle [VIDEO]

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer.

So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.

What happens next is sheer hilarity, and a nice example of a high-budget guerrilla marketing campaign from Heineken. Suffice to say that more than 1,100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received five million visitors to the site devoted to the event — and a great deal of news coverage for their troubles.

As far as what happens in the video itself, we won’t spoil it for you; see it below and enjoy.

Tags: Heineken, trending, viral video, web marketing

The Fully Sick Rapper: Viral Vids Are the Remedy [INTERVIEW]

What would you do if you found out that you had an extremely contagious disease that required you to remain in quarantine for the several months? If you’re like most people, you would probably cry and cry and cry… and then curl up in the corner and commence eating your hair.

But if you were Christiaan Van Vuuren (a.k.a. The Fully Sick Rapper), you would make a series of kick-ass viral rap videos that would launch you into the firmament of Internet stardom.

If you’re an avid fan of the viral video space, you’ve probably seen Van Vuuren’s vids by now — among them a trio of parody rap songs that deal with being stuck in quarantine after catching a bad case of Tuberculosis.

The concept might sound rather after-school-special-esque — or, frankly, lame — to the uninitiated, but Van Vuuren’s amateur videos are a hell of a lot more entertaining than a lot of the schlock that professional comedians churn out. Why? Because they’re coming from a very real place.

After seeing Van Vuuren’s raps popping up all over the Internet, Mashable sat down for an interview (via Skype) with the 27-year-old Aussie, direct from his hospital room in Sydney. (We’ve embedded the video portion below for those who aren’t fans of big blocks of text.)

Getting Down with the Sickness

Up until December of this past year, Christiaan Van Vuuren had a proper nine-to-five job in media sales that required him to pull a suit jacket over his tattooed arms and have lunches with clients and the like.

During one of these lunches, however, Van Vuuren started coughing up blood. Soon after, he found himself in the hospital, where the doctor told him that he had a hole in his lung, which Van Vuuren describes as roughly the size of an Aussie 50 cent coin. The diagnosis? Tuberculosis — a disease he likely contracted four years ago during time spent in South Africa. The affliction lay dormant until a recent trip to South America.

Van Vuuren was admitted to the hospital at the start of December, and at the time he thought he would only be there for roughly two weeks. Still, the seclusion took its toll. “I was itching to get out, banging on the walls,” he says. “That was when I made that first rap song, ‘I’m Not Sick, But I’m Sick Sick.’”

He wrote the rap and recorded it using Garage Band. “At the start, it was just to make mates laugh,” he explains, but after friends convinced him to make a video for the song and upload it to YouTube, a local radio station covered the story, as well as Australian morning program Today. At that point, the video had around 10,000 hits. “I was a bit embarrassed that that many people had seen me without my shirt on and in the shower,” Van Vuuren says.

Going Viral

Van Vuuren was let out of the hospital around the first of the year, but after his condition worsened, he found himself back in quarantine, where he made his second video, “Life in Quarantine.” This time, the video spread to the States, where it was picked up by sites like College Humor. Currently, it has garnered more than a quarter of a million hits in less than a month.

The popularity of the video came as a shock to the former punk rocker (Van Vuuren has a musical background, but he admits that he hasn’t messed around with instruments in any real capacity for five years.) He’d never even used Garage Band or iMovie before. “It’s unreal, it’s giving me something to do. I feel like I’ve got a nine-to-five job now,” he says.

And that feeling of purpose had been a boon to the media man-turned-rapper. “I’ve taken my focus off of when I’m going to get out of here and when I’m going to be healthy,” he explains. “I try to apply [my energy] more to what I can do while I’m in here to have not wasted the time. I think the worst thing would be — and I think it’s made me feel the worst when I’ve been in here — is the whole world will keep on spinning out there and and I’m here in this room doing nothing.”

One look at Van Vuuren’s YouTube channel shows that he’s done a lot more than wallow: there’s his parody raps as well as a couple of other joke songs about his ukulele and hopeless crush on Today host Leila McKinnon, as well as his own take on MTV’s Cribs and a sketch about a hospital-bound Storm Trooper. Van Vuuren also plans to start making webisodes about his time in quarantine.

Getting Social

In addition to being a video-editing virgin, Van Vuuren also says he’s “as green as they come” when it comes to social media. “In the industry that I work in, in media, I’ve gone to these courses before where they’re talking about the power of social media,” he recalls. “And they’re like, ‘All right, let me demonstrate something: Who of you hasn’t got a Facebook?’ And I look around realize I’m the only person in the whole room of about 140 people who has their arm up.”

That all changed after coming down with TB. Now, Van Vuuren has a Facebook page with close to 6,000 fans, as well as a newly launched Twitter account with a burgeoning list of followers.

And, surprisingly, the trolls seem to be keeping their distance. “I don’t know whether everyone’s just like, ‘Oh, it’s so cute that he did that and he’s sick and he’s in a hospital, let’s watch that!’ And then as soon as I’m not sick anymore people are going to go, ‘Uhhh, you weren’t really that funny,’” Van Vuuren says with a laugh.

Either way, he thrives off of the support this community gives him, members of which send photoshopped images of the viral star in various exotic locals and photos of themselves replicating moments from his videos. Van Vuuren also gets more than his share of marriage proposals from fawning female fans.

“I’m sure that’s what God helped us make the Internet for or why the Internet is here,” Van Vuuren says (referring to his supporting fans, not the marriage proposals — per se). “It’s for things like that. Because when you’re so lonely and in such a place on your own, you can be around so many people or be supported by so many people.”

The Fully Sick Rapper

Tags: Christiaan Van Vuuren, facebook, music, social media, the fully sick rapper, twitter, viral video

Keyboard Cat: The Next Generation [VIDEO]

For years now we have all found solace and joy in Charlie Schmidt’s “Keyboard Cat,” a musically inclined feline with Beethoven-sick skills and a mischievous mien. Now, a new kitty is on the scene: Bento. And believe you me, this Cat’s got synth-drenched magic coming out of his claws.

By now we all know the story of Keyboard Cat — a video born 30 years ago when an unemployed performance artist named Charlie Schmidt turned camera and creative eye to his cat, Fatso.

Years later, Schmidt uploaded the vid to the Internets and, lo and behold, people liked it. Because, well, people enjoy cats — especially when they’re acting like people.

Now, with little fanfare, a new video has been uploaded to Schmidt’s YouTube channel, the description of which reads:

“REJOICE!!! The waiting is over. As predicted by Keyboard Cat Church…He is back!!! Fatso is reincarnated as ‘Bento.’ He comes with Fatso’s approval, support, talent and spirit. It is truly time to celebrate!”

Check it out below. Minds will be blown. (And before you ask, commenters: Yes, it is a slow news day, but that doesn’t make this video any less awesome.)

[via Peggy Wang at Buzzfeed]

Tags: humor, keyboard-cat, music, viral video, youtube

Twilight Super Fan Goes Crazy Over “Eclipse” Trailer [Viral Video to Avoid]

If you’re one of those folks who responded to news of the Eclipse trailer today with a disgusted, “No thanks,” you really won’t want to watch this.

Super Twilight fan and YouTube star NuttyMadam3575 recorded her reaction to the Eclipse trailer, unloading it to the Internet to the joy of many a video site. She did the same thing with the New Moon trailer, apparently, and garnered half a million hits.

If you have an extra six minutes or so (and some high-quality ear plugs), you could take a peek at her new video… or not. But now you totally are, because I told you not to. #reversepsychology

Tags: eclipse, Film, twilight, twilight: eclipse, viral video

Rock Out with PixieTea and Her Amazing iPhone Band [VIDEO]

Remember the Stanford iPhone Orchestra and their kick-ass musical stylings? Well, there’s a new smartphone virtuoso on the scene by the name of PixieTea who could become more synonymous with the word “telephone” than Lady Gaga herself. The Chinese artist created a video and song — mostly on an iPhone 3GS — that has been going viral over in China.

PixieTea’s video has become a hit on Youku (basically the Chinese YouTube), racking up 1,670,109 hits and counting since it was posted back in December. Gizmodo brought the vid to the attention of the U.S. today when it shared it on its site.

According to Gizmodo, the girl made use of apps like DrumMeister, Bassist, iDrum, NlogSynthesizer, NESynth and iShred, as well as a laptop, a camera and photography software. And let’s not forgot those sweet pants, which recall the ones rocked by fellow foreign viral legends, the Norwegian curling team.

Check out the video below, which puts all those tape deck recordings of “Like a Virgin” that my sister and I made when I was six to utter shame.

Oh, and bonus points to anyone who can translate the lyrics for us so that we can sing along.

Tags: apple, iphone, music, viral video

Lindsay Lohan Sues E-Trade Claiming Baby Ad Is a Parody of Her [VIDEO]

The Super Bowl may be long over, but Brand Battle 2010 continues to rage on, as yet another commercial is bit by the controversy bug — this time one of those adorable spots from E-Trade featuring a talking baby named “Lindsay.”

According to the New York Post, actress Lindsay Lohan is suing the investment site on the grounds that the man-eating, substance-abusing baby in the commercial is based on her.

Lohan’s lawyer, Stephanie Ovadia, is asking that the commercial be taken off the air and every copy of the offending spot be rounded up (which could now be more difficult given today’s coverage). The actress is also asking for $100 million.

According to Ovadia: “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit… They used the name Lindsay…They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

Ovadia also says Lohan was mistreated because E-Trade didn’t get her approval nor offer her compensation for allegedly being referred to in the ad. Now, the lawyer says her client is owed $50 million in exemplary damages, as well as $50 million in compensatory damages.

Although Ovadia says that the spot — which debuted during the Super Bowl and aired during the Winter Olympics — helped garner E-Trade mucho money, it wasn’t one of the most popular ads to premiere. It didn’t rank tops with either online viewers or couch potatoes (although the talking baby series has racked up a lot of success in the past).

Still, today it joins a cadre of commercials that cleaned up on hits due to controversy — including the Tim Tebow spot, GoDaddy’s rejected “Lola” ad and men’s-only dating site ManCrunch’s similarly punted ad.

One could argue that by suing E-Trade, Lohan is calling even more attention to the ad in question. As of right now, the ad has nearly 2.5 million views on YouTube. It remains to be seen — most likely tomorrow — what effect this lawsuit has on further increasing visibility. But judging from the fact that it’s been cropping up all over the web since the litigious news hit, you can bet Lohan’s legal ire will ensure the vid’s virality for at least the remainder of this week.

Check out the vid below and let us know in the comments whether or not Lohan has a case.

Tags: legal, lindsay lohan, MARKETING, Super Bowl, viral video, youtube

Social Media Dorks Get an Anthem [VIDEO]

Remember the Pantless Knights of “I’m on a Mac” fame? Well, they’re back today with a new vid titled “The New Dork,” a parody of Jay-Z and Alicia Keys’s “Empire State of Mind” that pays tribute to social media adherents and hipsters alike.

With shoutouts to Zuckerberg, Mashable, Valleywag, Gizmodo, LinkedIn, Twitter and tech nerds camped out in their mothers’ basements, this video is all about using your social media cache to attain new levels of irony-spun hipness.

According to these tech-savvy dudes, Internet denizens of today are raking in the cash and models whilst rocking skinny jeans and “steady Jerkin’” (it’s a dance craze, guys — get your mind outta the gutter). As the refrain goes: “Social networks what dream are made of.” Apparently, the “New Dork” is the next hot thing.

That’s cool and everything, but I’m more stoked that the video features a guy wearing jorts.

Check it out below. What do you think of the concept of the “New Dork”? Let us know in the comments.

Tags: humor, pop culture, social media, viral video

Granny DJ Spins the Internet into a Frenzy [Randomly Viral]

This little news item has yet to go totally viral, but it’s definitely on the cusp: Behold DJ Ruth Flowers, a 69-year-old world-spinner, groove-shaker, beat-maker from Paris, France.

This CBS News story hit YouTube yesterday and has so far garnered nearly 10,000 views, but its burgeoning popularity on Internet video sites is sure to make it a viral sensation by the end of the weekend.

Why? Well, because this story has all the makings of a viral hit:

Elderly Person + Incongruous Activity + Proper British Accent = Instant Pass-along

Add to that the fact that Flowers is actually a halfway decent DJ and you’ve got one enjoyable little vid. Flowers says of her act — which was born during her grandson’s birthday party — “It’s a little bit glammy — a little bit perhaps over the top — but it fits the bill, I think.”

We would tend to agree, DJ Flowers, we would tend to agree.

[via Buzzfeed via Funzine]

Tags: music, television, viral video

Jersey Shore Parodies The Oscars [VIDEO]

The Academy Awards are this Sunday and that means that there are plenty of awesome opportunities for funny (and sometimes not so funny) attempts to parody the films nominated for the film industry’s top prize. The kids from Jersey Shore have been featured in a slew of Oscar videos over at Lopez Tonight on TBS.

Lopez Tonight is even hosting its own competition of sorts, called “The Guidee Awards,” where you can vote on which Jersey Shore cast member gives the best Oscar-esque performance.

BuzzFeed also has the entire collection of clips, which you can watch if you wish. In the meantime, here’s our personal favorites.

Jersey Shore Does Avatar

Snookie Is Mariah

Tags: entertainment, humor, jersey shore, Oscars, oscars-2010, viral video

Funny Or Die Presidential Reunion Unites SNL Stars for Web Hit [VIDEO]

Comedy site Funny Or Die has brought together current and former stars of Saturday Night Live (plus Jim Carrey) to create a skit called “Presidential Reunion” that has racked up more than one million views in less than 24 hours.

The skit features Fred Armisen, who currently plays Barack Obama on SNL, Will Ferrell bringing back his George W. Bush, Darrell Hammond (Bill Clinton), Dana Carvey (Bush Sr.), Jim Carrey (Ronald Reagan), Dan Akroyd (Jimmy Carter), and Chevy Chase (Gerald Ford). Maya Rudolph plays Michelle Obama.

The video itself pokes fun of each president’s idiosyncrasies and stereotypes, offering current President Obama advice on how to fix Washington. The ending features an ad for Main Street Brigade, an organization calling for financial reform. Check it out below:

Tags: barack obama, funny or die, politics, saturday night live, snl, viral video