Help Haiti Now Webcast Featuring Major Celebs Airs Friday Night
Hoping to raise money for the Haiti earthquake relief effort, Bono, Jay-Z, Justin Timberlake, Bruce Springsteen, Taylor Swift, Alicia Keys, and Coldplay and somewhere around 100 other stars will entertain viewers on both the web and traditional TV tomorrow night at 8pm ET in a benefit called Help Haiti Now: A Global Benefit for Earthquake Relief.
The telethon was organized by MTV Networks and George Clooney, and other networks taking part will include the websites of MySpace, YouTube, Hulu, AOL, Fancast, VH1, CBS, MSN, Bing, Yahoo, Rhapsody, TV.com, BET and CNN. The event will be streamed by mobile providers AT&T, Verizon and Sprint, too. There will be over 30 networks involved once all’s said and done. Expect this to dominate both the internet and the television tomorrow night.
A U2/Jay-Z/Rihanna collaboration and a jam including Kid Rock, Keith Urban, and Sheryl Crow will be among the main events. They’ve got a little something for everybody planned, it looks like.
Most of the sites that are hosting this event haven’t created pages to visit yet, but show up at any of the networks before the show starts and you’ll find your way.
Live Chat: More Engagement, More Donations
Live chats managed by Gigya — the same company that did the MTV/Facebook/LG Avatar webcast with James Cameron — will accompany the MTV, VH1 and CBS webcasts.
Gigya told us that MTV Networks is working with them again to recreate the “lean forward” level of participation they achieved with the Avatar webcast. The live chat makes the donating experience public; folks in the chat will probably encourage one another to donate, and people will be more likely to donate if they know they can impress their friends. They’ve found that these webcast chats drive more traffic and more word of mouth promotion, which will in turn lead to a greater volume of donations.
[img credit: iamguilty]
Tags: alicia keys, aol, att, bet, bing, bruce springsteen, cbs, cnn, coldplay, fancast, george clooney, gigya, haiti, hulu, jay-z, justin timberlake, keith urban, kid rock, mtv, myspace, sheryl crow, sprint, taylor swift, television, tv, tv.com, U2, verizon, vh1, webcast, Yahoo, youtube






















